Initial situation:
Up to now the 150 ml pack was the standard size for deodorant products. It was often too bulky for carrying in a handbag and is no longer permitted in aircraft hand luggage for safety reasons.Objective:
Sara Lee was looking for a way to offer its customers Sanex antiperspirant spray as a compact spray – the same size as trial packs, but with the lastingness of a 150 ml can.Solution:
TRUSPRAY enables a new and better product formulation. Just as high-yielding as the conventional 150 ml can, the content of the compact spray is now only 75 ml.Client: Sara Lee
Filling: ColepCCL